A single interface for creating, trafficking, and managing your display, search, and social campaigns.
Our platform will enable you to serve ads across Google, Yahoo, Bing, Facebook, Right Media, AdMeld, and thousands of websites and directories. Additionally, our MediaGlu© decision engine will pick the right ad at the right time for the right user.
Our universal tagging system makes deploying tracking and retargeting tags simple. Additionally, our tags are dynamic, allowing us to take page or user specific data to customize retargeting populations or conversion analytics.
The MediaGlu© decision engine takes into account many factors, such as interaction rates, engagement rates, behavioral data, and temporal data to determine tvRPM®. This serves as the basis for real time ad scheduling, bidding, budgeting, and landing page optimization, maximizing your revenue.
MediaGlu© Analytics examines every interaction with your brand, creates user paths, and using our proprietary technology attributes values across the path, giving advertisers a tvRPM® for every inventory partner. Additionally, we can merge your campaign data with CRM and ERP system data to give insight into long term business outcomes generated by marketing and advertising efforts.
Our retargeting solution helps companies advertise to website visitors who leave without a conversion – this accounts for about 98% of all web traffic. The MediaGlu© platform provides both Site Retargeting and Search Retargeting options.
MLN Advertising Offers can tap into your inventory and promotions database, creating customized search, display, and social campaigns for your long tail, capturing highly engaged users and converting them efficiently.