Analytics

For years, advertisers and agencies have measured direct response and branding initiatives differently, coming up with jargon like reach, Targeted Rating Points (TRPs), view through conversions, frequency, and last click attribution.  While these metrics are interesting and have certainly contributed some level of improved efficiency, the most important metric of “how much money did this impression make me?” did not exist until MediaGlu.  Our platform examines the full path to conversion and assigns value to each event a user took to convert based on user touch points associated with each event.