Online advertising space is extremely complex and fragmented; it is hard to keep track of how to efficiently attribute revenue and allocate budget across different media channels. Now there is a way to consolidate all channels into one easy solution.
MLN’s DataGlu aims to become a real-time business intelligence tool, providing insight and optimization to business activities. DataGlu provides a single platform to track, attribute, and optimize campaigns across media. It acts as an analytics platform, optimization platform, or both.
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