MediaGlu

Online advertising space is extremely complex and fragmented; it is hard to keep track of how to efficiently attribute revenue and allocate budget across different channels. Now there is a way to consolidate all channels into one easy solution.

MLN’s MediaGlu provides a single platform to track, attribute, and optimize campaigns across media. It acts as an analytics platform, optimization platform, or both. The focus of MediaGlu is in determining the real value of user interactions with online ads and giving our clients an intuitive, easy-to-use reporting that demonstrates this value.

MediaGlu is made up of two main components:

Decision Engine

Provides insight and determines the performance value of ads relative to latency and position along the user path. This helps to create better models for adserving optimization. Our analytics give our clients insight into the value of their ad inventory.

Ad Platform

Using a Reporting and Analytics Software as a Service (SaaS) interface, the ad platform provides adserving and a campaign management system for all inventory sources. There are options for managing 1st, 2nd and 3rd party data as well as targeting. We also provide a scalable infrastructure to analyze all data.